News


The Way Consumers Interact with Games Is Changing; Nearly Half of Gamers Are Female; Over Half Are 30+

Following the launch of NZCapital’s Gamer Segmentation last year, it’s been humbling to see our personas blossom into the game’s market’s standard for understanding, reaching, and quantifying Game Enthusiasts of all kinds.

Case Study: How a Global Games Company Used Data & Consumer Insights to Supercharge Its Strategy

We’ve had a strong working relationship with Wargaming for years now. Initially, we worked with different teams on smaller individual projects.

Console MAU Data: Adding Games to Subscription Services Leads to Longer-Tail Engagement

The global games market is bigger than ever. This year alone, the world’s 2.7 billion gamers will generate game revenues of $159.3 billion. Revenues from console games, which are up +6.8% year on year, will contribute $45.2 billion to this number.

Half a Billion Dollars in 2020: The Cloud Gaming Market Evolves as Consumer Engagement & Spending Soar

We’re happy to announce that we just launched our 2020 Global Cloud Gaming Report, which builds on everything we achieved in last year’s inaugural report and remains the global standard for sizing, exploring, and contextualizing all things cloud gaming.