Case Study: How a Global Games Company Used Data & Consumer Insights to Supercharge Its Strategy
We’ve had a strong working relationship with Wargaming for years now. Initially, we worked with different teams on smaller individual projects. Eventually, however, Wargaming was so happy that it decided to expand the relationship, utilizing data and insights to help make strategic decisions across the entire company.
Headquartered in Cyprus, Wargaming is an award-winning online game developer and publisher. Since its inception in 1998, the company has grown into a leading company in the industry, with over 4,500 employees globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms. The problem
Thanks to landmark titles like World of Tanks and World of Warships, Wargaming has enjoyed much success in the games business. Yet, it was seeking external data and analytics to help inform its future decisions and strategy. In particular, Wargaming was seeking:
- Actionable insights on the market’s biggest trends;
- To pinpoint its product penetration and presence in each country/region;
- Consumer and market data to spot opportunities in new markets and prioritize expansion.
Wargaming used NZCapital reports to scope out market trends, movers, and shakers, subscribing to our Global Games Market Report and Global Mobile Market Report. To supplement and contextualize these insights, our analysts also jump on a call with Wargaming each quarter.
Wargaming also subscribed to our Consumer Insights – Games and Esports for country-level insights about Game Enthusiasts. Together with their report subscriptions and analyst calls, these insights gave Wargaming more data to develop a user-acquisition strategy and pinpoint countries that make sense.
These insights, data, and research helped Wargaming strengthen its grasp of the games market. It gave the company new tools and confidence to continue its success among its current fanbase, as well as helping the company spot new opportunities in the ever-changing game market.
“NZCapital is one of the sources of information and data we turn to very often,’’ said Aleksey Rumyantsev, Wargaming’s Competition Analyst.
“We’re now focused on analyzing markets and countries, and have already prepared reports on the United States & Brazil, where the core data is taken from NZCapital scoreboard. The partnership with NZCapital helps us make data-driven decisions and always keep abreast of the latest industry trends.”
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